AR Strategy
Hello,
I am Alejandra
Marketing Strategist, MBA
I am a passionate Strategist with an 🚀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 culture, a 🎨 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 mindset, a 🧩 𝗧𝗲𝗮𝗺 𝗣𝗹𝗮𝘆𝗲𝗿 spirit, an 🎯𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 enthusiasm to learn and achieve goals, a 🪄 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗦𝗼𝗹𝘃𝗶𝗻𝗴 focus, and a track record of building 🤝 Powerful Collaboration environments.
My Story
I was born and raised in Bolivia, surrounded by the energetic and fearless Latin American spirit, which I naturally bring to my everyday activities.
Since I was a child, I have been characterized as having a bold, independent, enthusiastic, creative, unstoppable, and indestructible positive personality, which has pushed me through the years to pursue and achieve ambitious goals.
I am enchanted with human potential and how we are transformed through the power of communication. One of my favorite things to do since childhood was building stories to inspire and empower people, make them dream, and feel invincible to achieve their goals. I have always been highly attracted to analyzing human behavior and how we can make a positive impact in our societies through effective communication.
As getting older and following my passion for creativity, design, philosophy, psychology, and my strong desire to measure impact, I studied for a Bachelor's Degree in Marketing at the Private University of Bolivia (graduated with Mention of Excellence in my Business Plan Thesis), where I found a fascination for Marketing Strategy, Brand Experience, and Customer Behavior, accompanied by a natural talent to do what I loved the most: transmit emotions to the masses and measure its impact.
After several years working in Branding and Strategic Marketing crafting strategies and campaigns, gaining diverse industry experience with Global Brands, and learning from outstanding professionals, I found that the best way to bring Brand Experience to the next level was through an outstanding Customer Experience. Therefore, in 2017, I decided to learn from the best representatives in the world: Luxury Swiss Hospitality, and studied for an MBA in Luzern at B.H.M.S. and CityU, where I graduated with Honors achieving the highest GPA of all the post-graduate programs, and giving the Ceremonial Graduation Speech; a unique opportunity to communicate the power we have as a new generation to rebuild the rules in this world.
I have been living in Switzerland since 2017, building Omnichannel Strategies enhanced with new learnings in technology and digitalization; bringing my strong ambition, enthusiasm, and relentless commitment to all my Projects and;
rewriting the rules on how we do Marketing.
rewriting the rules on how we do Marketing.
how my values are transferred
to my work:
Creativity
Ambition
Commitment
Elegance
Joy
Creativity
Ambition
Commitment
Elegance
Joy
I believe our purpose as human beings is to create; to change, to improve, to transform, and to innovate.
I am devoted to bringing new trends and thinking outside the box for every project, bringing constant originality, inventive, and optimised solutions to my clients.
Driven by determination and a desire to achieve greatness, I help brands to aim high and I am enthusiastically willing to put in the effort to watch them thrive. I have the certainty that we can achieve everything we dream of, then let's dream biG.
With great ambitions comes great commitment and perseverance. I have learned from my experience that dedication is a must and perseverance is a key factor to achieving long-term goals. I was built to see only one path: growth, improvement, and success, despite challenges or obstacles.
Elegance is not about being noticed; it’s about being remembered.
As my signature, I have a strong predilection for sophistication and harmonious balance; it encompasses precision, refined grace, and polished beauty in design, behavior, and style that elevates something from ordinary to extraordinary.
Raised surrounded by the energetic spirit of my culture, I naturally bring Joy to my everyday activities, sharing power energy, and allowing my teams to enjoy building our projects together.
Leisure and hobbies
Meditation
I practice meditation since I am 12 years old. Therefore, it is part of my daily mindfullness routine to stay at the top of my game! I am delighted by the inner power that we can rise when developing and exploring our conciousness and higher-inner potential.
Sports
Great things happen when people "move". I am devoted to staying in constant movement, for health, longevity, and brain development. I am actively going to pilates, cycling, practicing yoga, and jogging; I am committed to keeping my body and mind strong and active.
Fashion & Design
As a native creative, I am drawn by the beauty of aesthetics and luxury design. Fashion is a creative channel for individuals to express themselves, and I am and enthusiastic fan of high couture. I appreciate designer garments and quality in fabrics, patherns and harmonic elegance.
Technology & Sustainability
As an enthusiastic learner, who is inspired by human creations and technology advances; and as genuin believer of humanity developing tools for a positive impact in our world, I am constantly sumerged into learnind new trends, digital tools and how new advances are impacting our present and future.
Do we have interests in common?